Fortune, called Fushen in China, is a tyre brand of Prinx Chengshan, a manufacturer founded in 1976 in Shandong. Its car patterns carry FSR codes. In North America it is sold by Prinx Chengshan Tire North America as a value-tier line with model names such as Perfectus and Tormenta. The brand slogan is Drive Forward. Fortune is the exclusive tyre partner of USA Pickleball.
| Manufacturer | Prinx Chengshan |
|---|---|
| Chinese brand name | Fushen |
| Group origin | 1976, Rongcheng, Shandong |
| Factories | China and Thailand |
| Segments | Passenger, SUV, light truck and van, commercial truck, off-the-road |
| Sister brands | Prinx, Chengshan, Austone |
| North American seller | Prinx Chengshan Tire North America Inc. |
| Group export reach | More than 160 countries and regions |
| Official website | fortunetire.com |
Prinx Chengshan sells Fortune and Prinx as its two brands in North America. In 2024 the North American unit marked five years of trading. It said group plants could build 23 million passenger tyres and 10 million truck tyres a year.
International distributors are the group's largest channel, bringing in 68.7 per cent of 2024 revenue. The company sold about 18.5 million tyres in 2022 and 28.0 million in 2024. Both phases of its Thai factory were operating by 2022.
Passenger car. International FSR-8 series comfort tyres and FSR-7 series UHP tyres, with Polaro Ice and Polaro Snow for winter. North America gets the Perfectus FSR602 touring tyre in 15 to 22 inch rims.
SUV and light truck. The Tormenta family covers highway, all-terrain, rugged-terrain and mud-terrain use. The Tormenta AT2 range was widened from 29 to 41 metric and LT sizes for 2025.
Van and commercial. The FSR103 is a commercial van tyre and the FAR602 a commercial all-position tyre offered in 16 to 22 inch rims. The brand site also lists long haul, regional and on/off road truck tyres.
Off-the-road. The Fortune brand site carries a separate off-the-road tyre category under its commercial range.
| Pattern | Position / vehicle | Application | Common sizes |
|---|---|---|---|
| Perfectus FSR602 | Passenger car | All-season touring | 15 to 22 inch rims |
| Tormenta R/T FSR309 | SUV and light truck | Rugged terrain | 15 to 22 inch rims |
| FAR602 | Commercial, all position | Commercial light truck | 16 to 22 inch rims |
| FSR702 | Passenger car | High performance all season | On request |
| FSR305 | SUV and light truck | Highway all season | On request |
| FSR310 | SUV and light truck | Mud terrain | On request |
| FSR103 | Van | Commercial van | On request |
| FSR402 | Passenger car | All weather | On request |
| FSR-802 | Passenger car | Summer comfort, low noise, international range | On request |
The Tormenta AT2 all-terrain tyre carries the 3PMSF snow marking and a 50,000 mile warranty in North America, Modern Tire Dealer reported. The group states that its products meet DOT and ECE requirements, including ECE R117.
Fortune is stocked by US online retailers such as Giga Tires. Outside North America the brand site presents a different catalogue built around the FSR-801, FSR-802, FSR-805, FSR-701 and FSR-705 car patterns.
Fortune has two catalogues: FSR-8 and FSR-7 series car tyres for international markets and a separate North American line-up. Importers should specify which one they need. Production is shared between the group factories in China and Thailand. Loading quantity, lead time and minimum order depend on your size mix. Use the enquiry form on this page for a current quotation.
Prinx Chengshan, which also makes Prinx, Chengshan and Austone tyres and is listed in Hong Kong.
Fushen is the Chinese name used by Prinx Chengshan for the Fortune brand.
Tormenta is Fortune's SUV and light truck family in North America, including the AT2 all-terrain and the R/T FSR309.
The Fortune brand site lists the Polaro Ice and Polaro Snow winter patterns.
Both are sold by the same North American company as value-tier brands; the AT2 all-terrain is offered as Prinx HiCountry AT2 and Fortune Tormenta AT2.
