Davanti is a passenger car, SUV and van tyre brand owned by Oak Group Holdings, the UK company behind wholesaler Oak Tyres. It was launched at Autopromotec in Bologna in May 2015. Davanti does not own a factory. The tyres are designed in the UK, tested at Applus IDIADA in Spain and built by partner plants in China, Thailand and Cambodia. Qingdao Sentury Tire is a named manufacturing partner.
| Brand owner | Oak Group Holdings (OGH), United Kingdom |
|---|---|
| Head office | Newton-le-Willows, north-west England |
| Launched | May 2015, at Autopromotec in Bologna |
| Manufacturing | Partner plants in China, Thailand and Cambodia; Protoura Sport Evo in Europe |
| Named manufacturing partner | Qingdao Sentury Tire |
| Development centre | Applus IDIADA, Spain, opened December 2020 |
| Range | About 750 sizes across 24 patterns |
| Segments | Passenger car, UHP, SUV and 4x4, van, winter, all-season, runflat, track |
| Export markets | More than 80 countries |
| Official website | davanti-tyres.com |
Davanti began as the private brand of Oak Tyres, a north-west England wholesaler that marked 35 years in the trade in 2015. Liverpool agency Liquid created the name and logo. The brand was shown at Autopromotec in May 2015 and at CITEXPO in Shanghai later that year. It sits under Oak Group Holdings alongside the Oak Tyres wholesale business.
The first two patterns were the mass-market DX390 and the high performance DX640. Winter tyres followed in 2017 and the Terratoura all-terrain tyre in May 2018. In December 2020 Davanti opened a European Development Centre at the Applus IDIADA proving ground near Barcelona for prototype and wet and dry testing.
Production is contracted out. Trade press named Qingdao Sentury Tire as a Davanti manufacturing partner in 2020, and the brand lists plants in Thailand, China and Cambodia. The Protoura Sport Evo, announced in January 2025, is the first Davanti tyre made in a European factory.
Passenger car and UHP. DX390 and Ecoura cover small and medium cars from 14 inch. DX640, Protoura Sport and Protoura Sport Runflat cover performance fitments up to 21 inch. Protoura Race is a semi-slick track tyre for 13 to 18 inch rims.
All-season and winter. Alltoura 4-Seasons is the all-season car line. Wintoura, Wintoura Plus and Wintoura SUV are the winter lines, with Wintoura Plus reaching 20 inch.
SUV and 4x4. DX740 is the road SUV pattern. Terratoura A/T and Terratoura M/T serve pickups and off-road use; the A/T launched with 10 sizes from 15 to 17 inch and now includes 18 inch.
Van. Vantoura 4-Seasons, first shown at the Commercial Vehicle Show in Birmingham in 2021, is an all-season C-rated van tyre in 15 and 16 inch sizes.
| Pattern | Position / vehicle | Application | Common sizes |
|---|---|---|---|
| DX390 | Passenger car | Touring, mass market | 175/65R14, 225/55R16 |
| DX640 | Passenger car and SUV | High performance summer | 225/45ZR17, 235/40ZR19, 315/35R20 |
| Protoura Sport | Passenger car and SUV | Ultra high performance summer | 225/45R17, 235/40R19, 265/45ZR21 |
| Ecoura HP1 | Compact and medium cars | Summer, 14 to 16 inch | 165/60R14, 175/65R15, 175/60R15 |
| Alltoura 4-Seasons | Passenger car | All-season | 195/65R15, 205/50R17, 245/40ZR18 |
| Wintoura | Compact car | Winter | 165/70R14, 195/65R15, 185/55R16 |
| Wintoura Plus | Passenger car | Winter, larger rims | 225/45R17, 225/45R18, 255/40R20 |
| Terratoura A/T | 4x4 and pickup | All-terrain | 215/65R16, 265/65R17, 265/60R18 |
| Vantoura 4-Seasons | Van | All-season commercial | 225/70R15C, 225/65R16C |
Davanti lists ISO 9001, ISO 14001 and ISO/TS 16949 for its production, with E-mark, DOT, SONCAP and INMETRO product approvals. Winter development testing is carried out at the UTAC facility in Finland.
The brand reports sales in more than 80 countries and names the UK, China, Czech Republic, France, Germany, Hungary, Italy, Korea, Poland and South America among its markets. Davanti is an official partner of Everton Football Club and has been the control tyre of the Mini Challenge Clubsport series since January 2025.
Davanti is a brand-owner programme run from the UK, so supply is arranged through Oak Group Holdings rather than a factory sales office. Origin varies by pattern between China, Thailand, Cambodia and, for Protoura Sport Evo, Europe. Loading quantity, lead time and minimum order depend on your size mix. Use the enquiry form on this page for a current quotation.
Davanti is a registered brand of Oak Group Holdings, the UK group that also runs wholesaler Oak Tyres in Newton-le-Willows.
The brand is UK-owned and UK-designed, but most production is contracted to plants in China, Thailand and Cambodia. Qingdao Sentury Tire has been named as a manufacturing partner.
Davanti was launched at Autopromotec in Bologna in May 2015 with the DX390 and DX640 patterns.
No. The range covers passenger car, SUV, 4x4 and van tyres only, in about 750 sizes across 24 patterns.
Davanti has run a European Development Centre at Applus IDIADA in Spain since December 2020 and tests winter tyres at UTAC in Finland.
