Centara is a budget passenger, SUV and light commercial tyre brand produced in China by Shandong Zhongyi Rubber Co., Ltd. Its car range is built around the Vanti family, from the 12 inch Vanti A/S to the 20 inch Vanti HP, with Terrena patterns for 4x4 use. Retailers in the United Kingdom, the United States, Australia and Bahrain list the brand. The maker has operated in Dongying since 2004.
| Manufacturer | Shandong Zhongyi Rubber Co., Ltd (Zhongyi Rubber Co., Ltd) |
|---|---|
| Headquarters | Dongying, Shandong, China |
| Company founded | 2004 |
| Factory size | About 600,000 square metres, more than 2,800 staff |
| Segments | Passenger car, UHP, SUV, all-terrain and mud-terrain, van, winter, EV |
| Pattern families | Vanti, Terrena, Grand Tourer, Commercial, Milemax |
| Sister brands | Joyroad, CH-Noble |
| Markets with retail listings | United Kingdom, United States, Australia, Bahrain |
Zhongyi Rubber was set up in 2004 and makes rubber conveyor belts as well as tyres, with stated belt capacity of 25 million square metres a year. Tyre building started in 2010, and a 2012 Tyrepress report named Joyroad and CH-Noble as the only brands then, so Centara is a later addition. Several Centara lines share their tread designs and codes with Joyroad, including Sport RX6, Milemax RX501 and Grand Tourer H/T.
The group's exhibitor profile for the 2026 China International Tire Expo gives semi-steel capacity of 18 million tyres a year. That figure follows a 12 million unit expansion announced in August 2024 at the Guangrao site, which included dedicated output for new energy vehicle tyres.
Passenger car. Vanti A/S is an all-season touring tyre in 13 sizes from 145/70R12 to 185/70R14. Vanti Touring covers 14 to 16 inch sizes in H and V ratings, and Vanti HP spans 16 to 20 inch, mostly XL with W or Y ratings.
SUV and 4x4. Vanti CS is the 17 inch SUV highway line and Grand Tourer H/T reaches 18 inch. Terrena A/T is an all-terrain light truck tyre sold in the US in LT265/75R16 load range E, and Terrena M/T is listed in 31x10.50R15.
Van and light commercial. The Commercial pattern covers 15 and 16 inch van sizes with load indexes up to 116/114R. Milemax serves small 13 inch commercial fitments such as 155R13 and 175R13.
Winter and EV. Vanti Winter is listed with M+S marking in 215/60R17, alongside Snow Cutter and the Winter 621, 626 and 628 patterns. E.Vanti EV7 is the brand's electric vehicle tyre.
Related brands on this site: Joyroad.
| Pattern | Position / vehicle | Application | Common sizes |
|---|---|---|---|
| Vanti A/S | Small cars | All-season touring | 145/70R12, 155/65R13, 165/70R14, 175/65R14, 175/70R14 |
| Vanti Touring | Compact and family cars | Summer touring | 185/65R15, 195/55R15, 195/65R15, 205/60R16, 205/70R14 |
| Vanti HP | Performance cars | Summer UHP | 215/40R17, 225/45R18, 245/40R19, 245/45R20, 275/45ZR20 |
| Vanti CS | SUV and crossover | Highway | 225/60R17, 225/65R17, 265/65R17, 275/55R17 |
| Grand Tourer H/T | SUV | Highway touring | 235/60R18 |
| Terrena A/T | Pickup and light truck | All-terrain | LT265/75R16 |
| Terrena M/T | 4x4 | Mud-terrain | 31x10.50R15 |
| Commercial | Van | Light commercial | 225/70R15, 205/65R16, 215/75R16, 225/65R16, 235/65R16 |
| E.Vanti EV7 | Electric cars | Summer, EV fitment | On request |
Centara tyres are listed by SimpleTire in the United States and by Just Tyres and Arnold Clark Autoparts in the United Kingdom. The factory states approvals for China CCC, US DOT, GCC, Brazil INMETRO, India BIS and Indonesia SNI, and says its products meet REACH rules.
Outside Europe and North America, The Tyre Factory lists Centara in Australia and Rim Rubber sells it in Bahrain. UK comparison site WhatTyre lists 38 Centara models. Compared with Joyroad, Centara has a smaller presence in UK stock lists, with about 53 size and pattern combinations at one retailer.
Centara is built at the same Zhongyi Rubber factory in Dongying as Joyroad, and several patterns are common to both, so importers can compare the two labels on one quotation. No source outside China was found for Centara. Loading quantity, lead time and minimum order depend on your size mix. Use the enquiry form on this page for a current quotation.
Shandong Zhongyi Rubber Co., Ltd, a tyre and conveyor belt maker in Dongying, Shandong, that also owns the Joyroad brand.
Both come from the same factory. Centara uses its own Vanti and Terrena names for most lines, while Joyroad uses RX codes; a few patterns such as Sport RX6 appear under both.
Yes. Terrena A/T is sold in LT265/75R16 load range E with 14/32 inch tread depth, and Terrena M/T covers mud-terrain use.
Listed sizes run from 185/50R16 up to 275/45ZR20, mostly extra load with W or Y speed ratings.
