Milever is a budget passenger car, SUV and van tyre brand belonging to Wanli Tire Co., Ltd of Guangzhou, China. The company filed the MILEVER trademark in the United States in May 2006. Milever sits beside the Wanli and Sunny brands in the same portfolio. Its current European line, including the ML150 van tyre and MP071 car tyre, entered production in late 2023.
| Brand owner | Wanli Tire Co., Ltd |
|---|---|
| Parent group | Guangzhou Industrial Investment Holding Group |
| EU label supplier address | Aotou Town, Conghua, Guangzhou, Guangdong, China |
| US trademark filed | May 2006 |
| Segments | Passenger car, SUV and 4x4, light truck, van |
| Price tier | Budget |
| Sister brands | Wanli, Sunny, Aptany, Arriver, Diamond |
| Markets seen | United Kingdom, European Union, United States |
Milever has no factory of its own. EU tyre label sheets for Milever ML150 and MP071 name Wanli Tire Co., Ltd at Wanli Road, Aotou Town, Conghua as the supplier. Those sheets give week 48 of 2023 as the start of production. UK retailer Just Tyres describes Milever as one of three independent brands in the Wanli Tire portfolio and places it in the budget tier.
The brand owner traces back to South China Tire and Rubber, formed in Guangzhou in 1988. Guangzhou Industrial Investment Holding Group took it over in 2021. Its Conghua complex was expanded to 30 million passenger tyres a year in 2024. A Cambodian factory in Svay Rieng province started up in January 2026 with a first phase of 6 million passenger tyres.
Passenger car. Summer patterns include the Harmonic MP270 and MP071, with MP071 labelled in 175/65R14. The Sport Pro MA352 and MA354 and Sport Macro MA349 are the performance lines. US listings show Sport Pro MA354 from 175/65R14 to 305/45R22.
SUV, 4x4 and light truck. The Earthrover family covers highway (H/T MU057), all-terrain (A/T3 MU055) and rugged-terrain (R/T MU160) use. The Eco Sendero M/T2 MU149 mud tyre is listed from 31X10.50R15 to 37X13.50R24. UK listings also show MU074 and MU350 SUV sizes.
Van and light commercial. The Tracforce ML150 is a C-type summer van tyre. Labelled sizes run from 195/60R12C and 175/65R14C to 215/75R16C, with load indexes up to 116/114.
Related brands on this site: Wanli.
| Pattern | Position / vehicle | Application | Common sizes |
|---|---|---|---|
| Tracforce ML150 | Van | Summer, light commercial | 175/65R14C, 195/65R16C, 215/70R16C, 215/75R16C |
| MP071 | Passenger car | Summer | 175/65R14 |
| Harmonic MP270 | Passenger car | Summer touring | On request |
| Sport Macro MA349 | Passenger car | Summer performance | On request |
| Sport Pro MA352 | Passenger car | Summer performance | On request |
| Sport Pro MA354 | Passenger car | Asymmetric performance | 245/45R19, 235/55R18, 205/65R15 |
| Earthrover H/T MU057 | SUV and light truck | Highway terrain | On request |
| Earthrover A/T3 MU055 | SUV and light truck | All terrain | On request |
| Eco Sendero M/T2 MU149 | 4x4 and light truck | Mud terrain | LT265/75R16, 31X10.50R15, 37X13.50R24 |
Milever tyres are registered in the EU tyre label database. The ML150 in 215/70R16C is rated C for fuel efficiency and B for wet grip, with 70 dB external noise. The MP071 in 175/65R14 is rated C for both fuel and wet grip at 68 dB. One ML150 sheet names the Slovak firm TAI-COM s.r.o. as authorised representative.
In the UK the brand is retailed by Just Tyres, which lists summer, all-season, 3PMSF winter, run-flat and EV-marked Milever tyres. In the United States, Milever Sport Pro, Earthrover and Eco Sendero lines are sold online by Tires Easy and Giga Tires. The Sport Pro MA354 carries a 500 AA UTQG grade in 245/45R19.
Milever EU label records point to the Wanli Tire plant in Conghua, Guangzhou, the same origin as Wanli-branded passenger and van tyres. Importers should confirm the producing factory for US-market Milever lines, because American retailers name a different Shandong manufacturer. Loading quantity, lead time and minimum order depend on your size mix. Use the enquiry form on this page for a current quotation.
The MILEVER trademark belongs to Wanli Tire Co., Ltd of Guangzhou, and EU label sheets name that company as supplier.
Yes. UK retailer Just Tyres places Milever in the budget segment of the Wanli Tire portfolio.
The Tracforce ML150, a C-type summer tyre labelled in sizes such as 175/65R14C, 195/65R16C and 215/70R16C.
Yes. The Eco Sendero M/T2 MU149 is a mud-terrain pattern sold in sizes up to 37X13.50R24, alongside Earthrover A/T3 and R/T patterns.
